Customized research and testing services to support the biotechnology and life science labs and industries.
Nano-Charcoal-based products for oral cleaning and cosmetic products.
Plan strategic social media marketing backed by market research I conducted.
Work with a team for social marketing to plan content to boost public relations of The Global KAITEKI Center (ASU partnership with Mitsubishi Chemical Corporation)
Work to increase American and Japanese audience engagement on website and blogposts.
Engaged in database management and support communication strategies.
Worked to grow brand recognizability, positive public relations & social media.
Conducted thorough market and brand image research (5C, SWOT, and PEST Analyses) to assist the company in establishing marketing goals.
Wrote a 3-page marketing report summarizing the assessments, with specific recommendations for the company.
Created content for social media marketing campaigns and organic growth.
Revitalized their brand image and maintained a strong social media presence across Facebook and Instagram handles.
Increased engagement on Instagram by 108.8% and 95% on Facebook.
Helped plan 5 Facebook Live National events and served as the technology panel assistance for the events.
Consistently engaged with the team & guest speakers to plan events.
Research Publications (First Author)
1. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2021).
2. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2020).
3. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2020).
Scientific & Clinical Conferences
2019 Speaker at 2019 Plant & Animal Genome Conference (PAG), San Diego, USA “Effect of Sugar polyphenols on Oral Microbiota”
2019 Poster at 2019 Plant & Animal Genome Conference (PAG), San Diego, USA “In vitro Effect of Sugarcane Polyphenols on Oral Microbiota” Pranav Chhaliyil
2017 Presented poster at Plant & Animal Genome Conference (PAG), San Diego, USA "A Rapid Method for Extraction and Purification of DNA from Dental Plaque, Tongue Scraping and Saliva Using IDeal Kit"
2016 Interned at the Indian Institute of Science (8/21/16 – 8/22/16) and performed ELISA Analysis to 40 blood samples, looking for inflammation.
University Organizations Positions
Helped plan 5 professional events with guest speakers, which include successful entrepreneurs & executives, while recruiting & overseeing members of the e-board.
President (September 2020-Present)
Community Service Chair (2019-2020)
Committee Officer 2 (May 2021 – Present)
Maintained relationships with staff liaisons, sponsors, and members through consistent correspondence.
Oversaw and planned social media and email marketing of ISA events and sponsors.
Actively communicated with 60-100 Indian ASU students monthly to address queries regarding ASU admission, Tempe, and accommodation.
Joint Director of Marketing (May 2020 – April 2021)
Organically grew Instagram (2k) and Facebook (8.9k).
Promoted ISA events and sponsors on Instagram and Facebook.
Successfully operated social media campaigns (Facebook & Instagram) and executed marketing strategies, while overseeing media planning and community management.
Social Media Manager (2020-present)
Instagram engagement rate of 23%
Developed a method of receiving feedback through Instagram story
Interacted and coordinated 18 classes for students Grade 3-6
Team Leader (2020-Present)
2018 Biotechnology Institute STEM Ambassador
2015 Broadcom Masters Semi-Finalist One among the 300 semi-finalists from the 6000 Broadcom winners who were the top 10% in the country from 60,000 Science Fair participants.