Achievements
Professional Experience
Founder & CEO of YSA Labs LLC (www.ysalabs.com)
Customized research and testing services to support the biotechnology and life science labs and industries.
Launched GIFTS Charcoal Product Line (http://www.giftcharcoal.com)
GIFTS Charcoal is a nano charcoal-based product line for oral cleaning and cosmetic use.
Partner Care Implementation Intern at NBC Sports (September 2021-Present)
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Contributes to the consultation, execution, & integration of operations technology solutions to be received by partner golf courses
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Curates and sustains content that underscores the consumption of our operations technology by our partner golf courses & internal teams; Leads mechanisms to deliver that content into fruition
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Audits & surveys company data analytics efforts, specifically as it relates to the demand of content being pushed out, to ultimately factor those analytical takeaways in a continuously improving content strategy
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Pairs up with members of the Training On Demand team to pitch, revise, edit, and finalize self-help content & user-friendly support across out different software platforms
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Works with internal stakeholders to devise a unique communication program for the sake of maintaining a clear yet creative pipeline of information to keep our team informed on the latest industry updates
Marketing Coordinator Intern at Bayntree Wealth Advisors (August 2021-Present)
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Contributes to social media content creation, distribution, & reporting
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Collaborates with the marketing team on webinars, podcasts, videos, & ad production
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Ensures the outputted content channels a specific buyer persona and understands the pain points of various banking segments and roles within the financial institution, ultimately translating this into actionable, profit-driving content
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Facilitates event planning & coordinating for existing clients and prospects
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Conducts competitor and targeted market research to pinpoint trends and areas of sales opportunities for Bayntree Wealth Advisors
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Orchestrates company email marketing initiatives (newsletters, invitations, automation, etc.)
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Works alongside the staff marketing & sales team to create and maintain effective company pipelines that effectively boost conversion rates through steadfast improvement of brand message, sales enablement, public outreach, etc.
Social Media Manager at The State Press (August 2021-Present)
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Cultivates & retains a consistent, strong, and engaging presence on the associated brand accounts
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Executes a tactful social media strategy through competitive research and targeted messaging
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Creates & updates The State Press social media platforms on a day-to-day basis and oversees community engagement-- interacting with followers, answering questions, & maintain awareness for real-time marketing opportunities
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Tracks & records analytics across the newsroom and apply that cumulative data to sculpting a more accurate content strategy
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Spearheads the promotion of all forms of content in new ways, as well as through direct forums to better communicate with the community and target audience as a whole
Marketing Strategist Intern at Canyon State Electric (August 2021-Present)
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Monitors company social media accounts & offers constructive interaction with users
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Mobilizes organic content creation to promote company projects & achievements as well as to generate leads through compelling content that convert clients into customers
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Actively reviews prospective client social platforms, competitors, social media trends, hashtags, and trending topics
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Shapes company marketing strategies and designs catalogs, flyers, posters, etc. as supplementary promotional tools
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Works closely with marketing partners & external stakeholders and acts as a liaison to connect prospects with the company by providing information for marketing events
Marketing & Communications Aide at The Global KAITEKI Center (June 2021-Present)
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Bases social media marketing strategy around the centralized objective of increasing American & Japanese audience engagement and user demographic both on the Center’s landing page and blog
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Brainstorms with a designated expert team for social marketing to plan content that concertedly boosts public relations & outreach of The Global KAITEKI Center (ASU partnership with Mitsubishi Chemical Corporation)
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Engages in benchmarking and competitive tracking as needed as well as in database management and support communication
Intern at High Octane Pictures (February 2021-August 2021)
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Succeeded in undertaking the overall growth brand recognizability, positive public relations & social media
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Conducted thorough market and brand image research (5C, SWOT, and PEST Analyses) to assist the company in establishing marketing goals.
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Wrote a 3-page marketing report summarizing the assessments, with specific key strategic recommendations for the company
Intern at Western Sky Helicopters (February 2021-August 2021)
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Created content for social media marketing campaigns and organic growth.
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Revitalized the Western Sky Helicopters brand image and created irresistible social media content across multiple social media handles, namely Facebook & Instagram
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Increased engagement on Instagram by 108.8% and 95% on Facebook
Intern at Asian Corporate & Entrepreneur Leaders (October 2021-Present)
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Helped plan 5 Facebook Live National events and served as the technology panel assistance for the events.
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Consistently engaged with the team & guest speakers to plan events.
Research Publications (First Author)
1. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2021).
2. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2020).
3. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2020).
Scientific & Clinical Conferences
2019 Speaker at 2019 Plant & Animal Genome Conference (PAG), San Diego, USA “Effect of Sugar polyphenols on Oral Microbiota”
2019 Poster at 2019 Plant & Animal Genome Conference (PAG), San Diego, USA “In vitro Effect of Sugarcane Polyphenols on Oral Microbiota” Pranav Chhaliyil
2017, 2016 Invited Presenter in Table Clinics at the Annual Iowa Dental Association Meeting
2017 Presented poster at Plant & Animal Genome Conference (PAG), San Diego, USA "A Rapid Method for Extraction and Purification of DNA from Dental Plaque, Tongue Scraping and Saliva Using IDeal Kit"
2016 Presented poster at Plant & Animal Genome Conference (PAG), San Diego, USA "IDeal Fast ID Kit for DNA Extractions from Saliva Samples"
2016 Interned at the Indian Institute of Science (8/21/16 – 8/22/16) and performed ELISA Analysis to 40 blood samples, looking for inflammation.
University Organizations Positions
Asian Corporate & Entrepreneur Leaders (ACEL) – ASU Collegiate Chapter
Helped plan 5 professional events with guest speakers, which include successful entrepreneurs & executives, while recruiting & overseeing members of the e-board.
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President (September 2020-Present)
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Community Service Chair (2019-2020)
Indian Student Association – ASU Collegiate Chapter
Committee Officer 2 (May 2021 – Present)
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Maintained relationships with staff liaisons, sponsors, and members through consistent correspondence.
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Oversaw and planned social media and email marketing of ISA events and sponsors.
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Actively communicated with 60-100 Indian ASU students monthly to address queries regarding ASU admission, Tempe, and accommodation.
Joint Director of Marketing (May 2020 – April 2021)
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Organically grew Instagram (2k) and Facebook (8.9k).
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Promoted ISA events and sponsors on Instagram and Facebook.
All Malayali ASU Graduate and Undergraduate Students' Association - ASU Collegiate Chapter
Successfully operated social media campaigns (Facebook & Instagram) and executed marketing strategies, while overseeing media planning and community management.
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Social Media Manager (2020-present)
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Consistent Instagram and Facebook post/story engagement with the audience
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Instagram engagement rate of 23%
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Developed a method of receiving feedback through Instagram story
games
Science Detectives - ASU Collegiate Chapter
Interacted and coordinated 18 classes for students Grade 3-6
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Team Leader (2020-Present)
Awards
2019 Regeneron Science Talent Search 2019 Semifinalist
2019 Arizona State University Intel ISEF Scholarship
2018 Biotechnology Institute STEM Ambassador
2018 National Junior Science & Humanities Symposium (JSHS) Finalist
2017 International BioGENEius Challenge GENEPool Competition Winner
2017 BioGENEius Challenge National Winner
2017 Intel International Science & Engineering Fair Microbiology Category 3rd place
2016 Intel International Science & Engineering Fair Microbiology Category 4th place
2016 Iowa State Science & Technology Fair Senior Division Grand Champion
2016 Received the Highest Rating for Short Films at Iowa High School Speech Association State (Feb 2016)
2016, 2017, 2019 Intel International Science & Engineering Fair Finalist
2019, 2017, 2016, 2015, 2014 Eastern Iowa Science & Engineering Fair Biology Division 1st place
2015 Broadcom Masters Semi-Finalist One among the 300 semi-finalists from the 6000 Broadcom winners who were the top 10% in the country from 60,000 Science Fair participants.
2015, 2014 Intel International Science & Engineering Fair Student Observer
2015, 2014 Eastern Iowa Science & Engineering Fair Biology Division Junior Champion